Turning Parliamentary Purpose into Public Impact
Campaigns that help APPGs achieve real-world change
Trusted by APPGs and parliamentary stakeholders across the UK.
All-Party Parliamentary Groups exist to influence policy, raise awareness and improve lives.
But many APPGs face the same challenge.
Important work but limited reach.
We help APPGs bridge the gap between Parliamentary intent and public understanding, by creating and coordinating campaigns that deliver clarity, credibility and impact.
“We first met Rob Lyon in 2017 at the IGEM Conference, where he spoke about carbon monoxide awareness. His passion, sincerity and commitment to saving lives immediately stood out.
Over time, our shared mission to prevent deaths from carbon monoxide formed a lasting friendship built on trust. When we were ready to create a film celebrating our daughter Katie’s life, Rob handled the project with extraordinary empathy and care. He sensitively captured her story, from childhood through to her tragic passing, ensuring it was told with honesty and dignity.
Through Playfair Marketing, Rob has since produced further films for the Katie Haines Memorial Trust, including our contribution to Carbon Monoxide Awareness Week 2023. His ability to communicate powerful messages around deeply emotional subjects is exceptional.
We are deeply grateful for his professionalism, compassion and dedication in helping us share Katie’s story and raise awareness to protect other families.”
— Avril & Gordon Samuel
Why We’re Different
Most awareness campaigns fail because they focus on activity, not outcomes.
We work with APPGs to design and deliver joined-up, purpose-led campaigns that:
Align tightly with the APPG’s aims and priorities
Translate often complex policy issues into clear public narratives
Build trust with stakeholders, media and the public
Create momentum that supports long-term change, not one-off moments
This isn’t marketing for marketing’s sake. It’s strategic communication in service of policy and prevention.
“Rob and the team at Playfair Marketing bent over backwards to keep my client happy. They produced beautiful precision graphics based on a rather vague brief, and continued to refine and adjust the outputs until they had achieved absolute perfection and very happy customers!
Rob has an flair for visuals and a sense of what will work - let his creative talent thrive and you won't regret it. I could not recommend Playfair more highly - the technical expertise combined with an unrelenting positive attitude and drive to get things just right, they are an absolute dream team to work with”
— Laura Fatah, Public Policy Professional and Campaign Manager
What We Actually Do
We act as a campaign partner to APPGs, supporting across four core areas:
Campaign strategy & messaging
We help define:
The core mission and outcomes
Clear, consistent messaging
Audiences that matter most (public, stakeholders, decision-makers)
Story-led awareness campaigns
We design campaigns that combine:
Lived experience and real stories
Evidence and expert insight
Clear calls to action
Because people act when they understand, not when they’re overwhelmed.
Content creation & coordination
We manage:
Filmed interviews and case studies
Social, digital and awareness content
Campaign assets APPGs can confidently share with stakeholders
All delivered with sensitivity, accuracy and care.
Ongoing coordination & momentum
We help APPGs:
Maintain consistency over time
Avoid stop–start campaigning to make sure parliamentarians remain engaged to drive change.
Build credibility through continuity
Let’s talk
If you’d like to explore how a coordinated awareness or education campaign could support your goals, we’d love to talk.
No pitch deck.
No obligation.
Just a conversation about purpose, impact and what’s possible.