SPARK The Midlands

A trusted creative partner for an ongoing university programme

Project Snapshot

  • Ongoing creative partnership

  • Programme storytelling and promotional content

  • Education and enterprise focus

  • Part of Aston University

SPARK The Midlands is an enterprise and innovation programme delivered as part of Aston University.

The programme supports founders, entrepreneurs and growing businesses across the Midlands, combining funding, mentorship and structured development.

SPARK requires consistent, credible storytelling to reflect the quality of the programme and the ambition of its participants.

This is not a single campaign. It is an ongoing initiative with multiple touchpoints throughout the year.

Supporting A Programme With Purpose

The relationship began with a defined brief.

As delivery progressed, trust deepened.

SPARK returned for further content because the structure, tone and execution aligned with the programme’s values and standards.

Over time, the partnership moved beyond isolated deliverables into an embedded creative relationship, where planning and production are aligned with programme milestones and participant journeys.

This shift from supplier to partner is earned through consistency.

From One Project To Ongoing Partnership

Enterprise programmes require careful positioning.

Participants need to feel represented with professionalism. Stakeholders require clarity. The university brand must be respected.

Content created for SPARK balances these requirements by focusing on authentic participant stories, programme outcomes and the broader mission of supporting innovation in the region.

The work reflects real founders, real development journeys and measurable progression, rather than generic promotional messaging.

Storytelling With Credibility

Consistency Over Time

Because the partnership is ongoing, each piece of content builds on the last.

Visual standards remain aligned. Messaging evolves with programme focus. Delivery timelines match key milestones.

This continuity strengthens recognition and reinforces trust across audiences, from prospective applicants to institutional stakeholders.

SPARK’s decision to continue working together reflects confidence in both process and outcome.

What This Demonstrates

Strong programmes require more than a launch video.

They require consistent storytelling that evolves alongside delivery.

SPARK The Midlands has chosen to invest in a long term creative partnership that supports credibility, visibility and participant engagement year after year.

We work with organisations that value consistency, structure and trusted collaboration over isolated production.

You can explore our monthly partnerships here.